SPONSORSHIP AND ADVERTISING

Promote your brand to over 65K military consumers while making an impact on the lives of over 7K community members onboard Navy Mid-South.

 

Ready for a winning partnership? Let's get started! 

Base demographics

Naval Support Activity Mid-South is located in Millington, TN – just 21 miles north of downtown Memphis. Headquartered at NSA Mid-South are Navy Personnel Command, Navy Recruiting Command, and the Navy Manpower Analysis Center, as well as the U.S. Army Corps of Engineers Finance Center. We are continuing our goal to become the Navy’s Premier support installation by striving to maintain excellence in our facilities and services. The efforts and accomplishments of the NSA Mid-South team have been recognized and rewarded the past several years by repeatedly earning both the Governor of Tennessee’s Quality Commitment Award and the Greater Memphis association for Quality Leadership Award. NSA Mid-South’s mission is to support the global warfighter presence.

More than 6,500 military (enlisted and officer), civilian, and contract personnel are assigned to/work on base, and another 40,000 or more retirees & veterans in the greater Memphis/Mid-South area utilize the base support services..

QUICK FACTS

• The military population is young, educated, diverse, and travels/moves often; they are also highly loyal to brands, products and services that support them.
• 100% are employed!
• The average military family enjoys a 35% higher household income than the US average.
• 73% are millennials! The average age of the active duty force is 29 years old.
• Nearly 60% vacation up to 2 times/year.
• Nearly half (49%) of active duty service members are married.
• Approximately 50,000 military/dependents, retirees live and work in the community surrounding Naval Support Activity Mid-South.
• Over 15 Tennant Commands, including the Naval Personnel Command and Naval Recruiting Command.
• Active Duty   1000
• Family Supported  1,000
• DoD Contractors  500
• Contractors  500

 

What does MWR do for the military community?

Naval Support Activity Mid-South’s Morale, Welfare and Recreation (MWR) Department provides high quality programs, ranging from child and youth programs, athletic and fitness programs, entertainment, food service, lodging, and a wide range of other recreational, social and leisure activities. Navy MWR’s mission is to enhance and improve the quality of life for our customers. MWR is the first choice for Sailors, Retirees, their families and Department of Defense (DoD) civilian employees.

WHAT IS COMMERCIAL SPONSORSHIP AND HOW DOES IT BENEFIT THE MILITARY COMMUNITY?

Commercial businesses and other non-federal organizations are given the opportunity to conduct commercial sponsorship (event marketing) at MWR events and programs onboard the installation. Sponsors, by entering into a negotiated agreement with MWR, and by paying a monetary and/or in-kind fee will receive access to MWR patrons, receive public recognitions and be associated with the sponsored event. Commercial Sponsorship is not philanthropy, a donation or a form of a gift, but rather, a business-based exchange of value. Assets generated through commercial sponsorship are used by MWR to enhance events and otherwise offer programming that would not be possible without sponsorship support.

WHAT CAN COMMERCIAL SPONSORSHIP DO FOR YOU?

• Identify your product/service with the activities and lifestyles of the military market.
• Provide visibility of your name and logo in pre-event advertising and at the sponsored event through web-based promotions, digital signage, banners, tickets, programs, flyers, etc.
• Allow you to increase brand awareness through sampling of products/services at sponsored events.
• Engage with our large customer base of Sailors, retirees, their families and civilian employees.
• Generate positive publicity about your organization.
• Include your company name in our scripted event announcements, at sponsor recognition events, etc.

 

Advertising opportunities

The MWR Advertising Opportunities are some of the only opportunities available for advertisers on-board the installation. Advertising varies from our Sponsorship Program because all opportunities are static, stand-alone promotions that are not tied to an event, but instead associated with a location for a set period of time. Advertisers are still required to enter into a negotiated agreement with MWR, and pay a monetary fee for the exposures. Advertising promotions can allow your organization to present a more detailed or direct message to the audience. Ways of Advertising your business through MWR…website, social media, banners, posters and digital displays. Check out pages 185-196 of our digital guide (link below) for our latest sponsorship and advertising opportunities!

NRSE ADVERTISING RATES & LOCATIONS

Get your military market share!

Support your military family while promoting your brand to an exclusive military population. Our Sponsors receive highly visible packages focused directly at your target audience, the military customer. All revenues generated through advertising and sponsorship help improve the quality of life of Service Members and their families. Contact us today for information about how sponsorship and advertising with us can help you build and enhance your brand awareness and establish a strong relationship with our unique market. We are looking forward to working with your organization to help you reach your business goals!